Mark Ritson: Burberry's luxury repositioning won't work, it's not in the brand DNA
Brand repositioning: Burberry by Pia Kristin Osteraas
How Burberry is Reinventing Itself
Unpacking Burberry's New Strategy | BoF
Asian travel retail helps keep Burberry on track amid repositioning : The Moodie Davitt Report -The Moodie Davitt Report
The Government's Impact on the Aviation Security Efficiency | Business Paper Example
Will Burberry's chief take the va-va-voom with him when he leaves? | Financial Times
Burberry — Repositioned and Reclaimed | by Franco Buhay | Medium
Burberry's Repositioning Strategy (pdf)
How Burberry executed one of the most successful brand identity transformations of all time... and how your business can too
Rebranding strategies and their boomerang effect—The curious case of Burberry
Turning around Burberry: The ups and downs | Vogue Business
Analysis of business activity: Burberry
Re incarnation of lost cachet of burberry
Burberry Business Model
Mark Ritson: Burberry's luxury repositioning won't work, it's not in the brand DNA
Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
Burberry's new designer transforms the storied brand with new logo and monthly digital product debuts | South China Morning Post
Turning around Burberry: The ups and downs | Vogue Business
Strategy - Burberry
Burberry's sales plunge 80% as coronavirus halts luxury shopping
Asian travel retail helps keep Burberry on track amid repositioning : The Moodie Davitt Report -The Moodie Davitt Report
Ahead of new CEO arrival, Burberry sales growth slows | Vogue Business
Strategy Shift: Burberry Signs License With Coty for Beauty Business – WWD
